Sushi & Sour: Restaurant Branding
Branding Packaging Design Marketing
Sushi and Sour is a modern, arts-driven cocktail and sushi bar concept located in the heart of Vancouver. Designed to merge culinary creativity with a strong visual identity, the restaurant pairs inventive sushi offerings with bold, thoughtfully crafted cocktails. The atmosphere balances a contemporary, gallery-inspired aesthetic with a welcoming, social energy, appealing to food enthusiasts and young professionals seeking a distinctive dining experience.
This project focused on developing a cohesive brand identity system for a digital-first restaurant concept. I created a custom logotype and a range of branded deliverables, including menus, social media assets, and promotional materials. Each element was designed to work together seamlessly, using consistent typography, color, and layout to communicate the restaurant’s concept clearly. Overall, the goal was to combine strong design principles with visual storytelling to position Sushi and Sour as an engaging, design-forward dining experience.
Research into Vancouver’s demographic landscape played an important role in shaping the concept. The city is home to a large and diverse Asian population, which has significantly influenced its culinary scene and set high standards for both authenticity and innovation. This insight informed the brand direction, ensuring the design acknowledges its cultural context while presenting a fresh, modern interpretation.
