Duolingo x delta airlines collaboration
61st GDUSA Design Award Winner
Marketing Collaboration Research
Delta Airlines and Duolingo have partnered to transform into an immersive learning experience that begind well befire depature and continues throughout the journey. Through this collaboration, users can earn Delta SkyMiles as they progess through lessons in the Duolingo app, effectively aligning languge learning with tangible travel rewards. This integration encourages consisten engagement by turning educational milestones into meaningful incentives tied directly to future travel.
In addition to rewards, the partnership introduces destination-specific language modules tailored to travelers’ itineraries. For example, passengers flying to Mexico City can access Spanish lessons, while those headed to Rome can engage with Italian content. These curated lessons are designed to enhance cultural familiarity and confidence, allowing travelers to arrive better prepared to navigate and connect with their destination. Whether learning from home or in-flight, the experience creates a seamless bridge between
education and exploration.
In developing my designs, I conducted research into Delta’s current marketing materials, with particular attention to their visual language, typography, and layout systems. My goal was to ensure that the final concepts feel cohesive with Delta’s established brand identity, maintaining consistency in tone and aesthetic. By aligning my work with their existing marketing approach, the designs integrate naturally into their broader campaign ecosystem while still supporting the unique narrative of this partnership.
