A&W Rootbeer Rebrand

Drawing inspiration from Piet Mondrian and the Fibonacci Sequence, the goal was to create a design that appears simple at first glance, but when applied to various elements like the can and other mock-ups, it comes together cohesively. Researching A&W’s original color palette, discovering an iteration and then modernizing by incorporating additional hues. This refreshed palette gives the design a more contemporary look while still honoring the brand’s heritage. This rebrand could play a key role in revitalizing A&W’s presence, encouraging both new and returning customers to engage with the brand.