Gallatin Valley Land Trust Rebrand
61st GDUSA Design Award Winner
research Branding packaging design
This project explores branding, community engagement, and the outdoor lifestyle of the Gallatin Valley through a cohesive design system created for dog owners. At the center is a branded dog treat line Explorer Bites, Adventure Squeeze, and Dog Whip, designed with a nature-inspired color palette and topographical map motif that reflects the surrounding landscape.
The project also includes an illustrated map of Bozeman highlighting local dog parks alongside “Be a Good Neighbor” messaging to encourage responsible ownership and shared space awareness. In addition, a conceptual mobile app enhances community connection by offering real-time park activity, nearby location tools, maintenance reporting, and user reviews, helping dog owners stay informed and engaged with their local outdoor spaces.
Each product is tailored to support an active, outdoor lifestyle. Explorer Bites offers sustainable everyday treats, Adventure Squeeze provides a mess-free option for travel and park use, and Dog Whip delivers a dog-safe indulgence inspired by pup cups. Together, they create a unified system that balances function, playfulness, and regional identity.
